Writing
Thoughts & Articles
I write about design, process, and creative work on Medium. Here’s a collection of my latest essays and explorations.
Design Systems
Design Systems Are Not Just for Big Teams
Why even solo designers and small studios benefit from building a consistent visual language — and how to start one this weekend.
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Client Work
What No One Tells You About Client Feedback
After years of client work, I've learned that 'make it pop' often means something far more specific. Here's how I decode ambiguous design feedback.
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Process
The Case for Designing in Grayscale First
Color is a distraction in early-stage design. Here's how stripping it away helped me ship better work, faster.
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Branding
How I Structure a Brand Identity Project
From discovery call to final delivery — a behind-the-scenes look at the process behind every Waffle Designs brand project.
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